Menthol Daze
Dr Jackie Batey
Menthol Daze is a fold-out page containing spaces for collected cigarette cards. The booklet is produced under my own invented brand Elysian’s Cigarettes.

The images are manipulated collages from the Salem cigarette advertisements and images from the Sierra Club publications from the 50s. The cards are numbered, and when pasted into the booklet, text accompanies each picture. The images are intended to represent the clichéd images of delightful countryside, so often used in selling products – by attempting to make them seem natural.

The text that accompanies each image however, details reasons to be uncertain of the countryside. Threats in the natural environment range from nuclear testing contamination, dangerous infections carried in rivers and annual lawn mower injuries, to the link between temperature changes and heart attacks.

The intention of Menthol Daze was to juxtapose threat and relaxation found in the Great Outdoors in order to satirise the inflated claims made for nature in advertisements – cereals, shampoo, cars, sweets and snacks, insurance and mobile phones.

To view artwork and working sketchbook files from Menthol Daze see: www.fulltable.com/FILES/artwork/05/daze/t.htm
Edition of 7 (first edition) second edition, now made to order.Brighton, UK, 2002
15 x 10.7 x 0.6 cms (closed) 29.7 x 42 cms (open) Inkjet print, archival glue-dots, rubber stamp and pen
www.fulltable.com/FILES/index.htm
Jackie.batey@port.ac.uk

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